Lincoln Motors & Automotive Rhythms kicked off the 2013 LA Auto Show with an exclusive press event dubbed Evening of Style hosted by actress Nia Long. On November, 21st celebrities, stylists, press and influencers descended on Siren Studios Orange location off of Santa Monica Blvd to see the west coast reveal of the 2015 Lincoln MKC concept vehicle. The Evening of Style was accented with models throughout the venue styled by the House of KAS and Felipe G. The event showcased Art, Design & Culture of the Lincoln brand and how it fits into the LA lifestyle.
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Kimatni Rawlins, President & Publisher of Automotive Rhythms moderated a conversation with Jeff Reid, Lincoln MKC Brand Manager as he discussed the design and inspiration for the 2015 small premium utility vehicle. Nia Long provided insight of what’s the luxury lifestyle and what she looks for in a vehicle. Celebrities in attendance included House Moore (VH1 Single Ladies), Angell Conwell (Young & The Restless), Redaric Williams (Young & The Restless), Terrell Tilford (VH1 Single Ladies), Byron Chamberlain (Former NFL Broncos), Torrei Hart (Hollywood Exes), Olden Polynice (Former NBA), and Ty Hodges (You, Me & the Circus).
Attendees were able to mingle and join the conversation via #LincolnJourney & #AutomotiveRhythms hash tags through social media at the photo booth activation and watch their posts live on LG flat screens provided by THX. Their signature sound was also incorporated throughout the event signifying the premium sound technology and relation between Lincoln Motors & THX. The Evening of Style included a live musical performance by BLACK WAAT3R and DJ B.Hen was the turntablists for the evening.